relational society

what i have observed that people really want is to relate to each other. so we build all these increasingly complex channels to do so, such as cell phones, emails and such, (creating a wider network) and mediums such as fashion, trendy books that we all adhere to so as to have common ground. we want to relate to each other to build relationships. the widening network allows us to be pickier about the relationships we build, but maybe it sets our expectations too high about what's out there and we become frustrated.
people critsize globalization for creating a homogenous society. saying its a negative thing. but if our goal is to relate to one another, and we do this by having things in common, why wouldnt we want a homogenous society? arent we on our way to achieving what we want?
we are becoming more homogenous: we are interbreeding and looking more like one another. doesnt darwin encourage diversity? is this what drives us to be individuals? where did individualism emerge from?